DogHouse Advertising Production Services

Without music, life is a journey through a desert. -Pat Conroy

Communicating any message these days can be difficult, but we all have to do it. Whether it’s face-to-face communication or just a phone call, we’re competing with an ever-increasing number of obstacles. There are so many distractions, it’s a wonder anything ever gets through!

Making great radio commercials has never been easy, but it’s even tougher now. Many advertisers underestimate their target audiences. Consumers are smarter and more alert than many think. More importantly, they’re used to being engaged by whatever they encounter, whether it’s in print, television or radio. For example, the old screaming used car salesman would be quickly tuned out in today’s world.

So many businesses think all they have to do is read their print material (brochures, ads, etc.) on the air and that’s that. I must ask you – would a radio ad like that get your attention? Most of us wouldn’t listen to it, much less understand or retain anything it said. If you doubt me, pick up your Sunday newspaper and read the text on, let’s say, a bank ad. Are you yawning yet?

These days, if you’re not entertaining your audience, you’re not communicating. This is especially true when it comes to radio.

DogHouse Recording & Production is dedicated to providing you with the quality music and audio that your projects deserve. We can manage any project from the smallest to the largest with ease. With over 18 years experience composing, playing and recording all styles of music, as well as working with all types of voice talents, we are confident that we can meet or exceed all your expectations. We also have experienced staff writers to aid in the creation of your copy, should you need it.

Many advertisers use library music for their commercials, only to hear the same piece of music being played behind one or two other commercials airing in the same market at the same time. At DogHouse, we can compose original music tailored to your needs and we guarantee you won’t hear it being used by someone else. And you won’t have to pay through the nose for it.

 

Check out some of our radio work here.

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You can reach DogHouse by e-mail at: doghouse@doghouse1.com.
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